Business marketing management : A strategic view of industrial and organizational markets

The book presents a clear, timely, and intersting examination of business marketing management. It provides an overview, highlights key concepts, and includes several carefully chosen examples of contemporary business marketing practice as well as a cogent summary and a set of provocative discussion...

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Bibliografiske detaljer
Hovedforfatter: Hutt, Michael D.
Format: Bog
Sprog:Undetermined
Udgivet: Orlando, Florida Dryden Press 1998
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