Business marketing management : A strategic view of industrial and organizational markets
The book presents a clear, timely, and intersting examination of business marketing management. It provides an overview, highlights key concepts, and includes several carefully chosen examples of contemporary business marketing practice as well as a cogent summary and a set of provocative discussion...
Shranjeno v:
| Glavni avtor: | |
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| Format: | Knjiga |
| Jezik: | Undetermined |
| Izdano: |
Orlando, Florida
Dryden Press
1998
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| Teme: | |
| Oznake: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 00965nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_32180 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 375000 | ||
| 082 | |a 658.8 | ||
| 082 | |b H982 | ||
| 100 | |a Hutt, Michael D. | ||
| 245 | 0 | |a Business marketing management : | |
| 245 | 2 | |b A strategic view of industrial and organizational markets | |
| 245 | 0 | |c Michael D. Hutt, Thomas W. Speh | |
| 260 | |a Orlando, Florida | ||
| 260 | |b Dryden Press | ||
| 260 | |c 1998 | ||
| 520 | |a The book presents a clear, timely, and intersting examination of business marketing management. It provides an overview, highlights key concepts, and includes several carefully chosen examples of contemporary business marketing practice as well as a cogent summary and a set of provocative discussion questions | ||
| 650 | |a Business,Marketing | ||
| 650 | |x Management,Management | ||
| 904 | |i Minh, 990724 | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||