Business marketing management : A strategic view of industrial and organizational markets

The book presents a clear, timely, and intersting examination of business marketing management. It provides an overview, highlights key concepts, and includes several carefully chosen examples of contemporary business marketing practice as well as a cogent summary and a set of provocative discussion...

Cur síos iomlán

Đã lưu trong:
Sonraí Bibleagrafaíochta
Príomhúdar: Hutt, Michael D.
Formáid: Leabhar
Teanga:Undetermined
Foilsithe: Orlando, Florida Dryden Press 1998
Ábhair:
Clibeanna: Cuir Clib Leis
Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Cur Síos
Achoimre:The book presents a clear, timely, and intersting examination of business marketing management. It provides an overview, highlights key concepts, and includes several carefully chosen examples of contemporary business marketing practice as well as a cogent summary and a set of provocative discussion questions