Business marketing management : A strategic view of industrial and organizational markets
The book presents a clear, timely, and intersting examination of business marketing management. It provides an overview, highlights key concepts, and includes several carefully chosen examples of contemporary business marketing practice as well as a cogent summary and a set of provocative discussion...
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Orlando, Florida
Dryden Press
1998
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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by Hutt, Michael D
Published 2010
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Trung tâm Học liệu Trường Đại học Thủ Dầu Một
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by Hutt, Michael D.
Published 2007
Published 2007
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by Hutt, Michael D.
Published 2007
Published 2007
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Trung tâm Học liệu Trường Đại học Cần Thơ