Business marketing management :

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Business marketing management : A strategic view of industrial and organizational markets

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The book presents a clear, timely, and intersting examination of business marketing management. It provides an overview, highlights key concepts, and includes several carefully chosen examples of contemporary business marketing practice as well as a cogent summary and a set of provocative discussion...

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Dades bibliogràfiques
Autor principal:	Hutt, Michael D.
Format:	Llibre
Idioma:	Undetermined
Publicat:	Orlando, Florida Dryden Press 1998
Matèries:	Business,Marketing Management,Management
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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