Business marketing management : A strategic view of industrial and organizational markets
The book presents a clear, timely, and intersting examination of business marketing management. It provides an overview, highlights key concepts, and includes several carefully chosen examples of contemporary business marketing practice as well as a cogent summary and a set of provocative discussion...
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| Format: | Buch |
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Orlando, Florida
Dryden Press
1998
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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