Strategic market planning : Problems and analytical approaches
The major parts to this book deal with analytical prerequisites for planning, including ways to analyze customers, competitors, environmental trends, market characteristics, company capabilities, and cost dynamics; formal strategicplanning methods including portfolio analysis, market attractiveness-...
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| Format: | Book |
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Englewood, New Jersey
Prentice-Hall
1979
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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