Marketing căn bản = Marketing essentials

Sách trình bày những khái niệm cơ bản về Marketing, quản trị marketing. Hệ thống nghiên cứu và thông tin marketing. Khái niệm về môi trường marketing, vấn đề thị trường người tiêu dùng và hành vi mua hàng của người tiêu dùng. Thị trường các...

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Kotler, Philip
Fformat:	Llyfr
Iaith:	Undetermined
Cyhoeddwyd:	Hà Nội Thống Kê 1999
Pynciau:	Marketing
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Crynodeb:	Sách trình bày những khái niệm cơ bản về Marketing, quản trị marketing. Hệ thống nghiên cứu và thông tin marketing. Khái niệm về môi trường marketing, vấn đề thị trường người tiêu dùng và hành vi mua hàng của người tiêu dùng. Thị trường các doanh nghiệp và hành vi của người mua nhân doanh doanh nghiệp. Phân khúc thị trường, những vấn đề về hàng hoá, sản phẩm, tiêu thụ sản phẩm. Các dịch vụ marketing

Marketing căn bản = Marketing essentials

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