Marketing căn bản = Marketing essentials

Sách trình bày những khái niệm cơ bản về Marketing, quản trị marketing. Hệ thống nghiên cứu và thông tin marketing. Khái niệm về môi trường marketing, vấn đề thị trường người tiêu dùng và hành vi mua hàng của người tiêu dùng. Thị trường các...

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Bibliographic Details
Main Author:	Kotler, Philip
Format:	Book
Language:	Undetermined
Published:	Hà Nội Thống Kê 1999
Subjects:	Marketing
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Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

Marketing căn bản = Marketing essentials

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