Marketing căn bản = Marketing essentials

Sách trình bày những khái niệm cơ bản về Marketing, quản trị marketing. Hệ thống nghiên cứu và thông tin marketing. Khái niệm về môi trường marketing, vấn đề thị trường người tiêu dùng và hành vi mua hàng của người tiêu dùng. Thị trường các...

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Bibliografische gegevens
Hoofdauteur:	Kotler, Philip
Formaat:	Boek
Taal:	Undetermined
Gepubliceerd in:	Hà Nội Thống Kê 1999
Onderwerpen:	Marketing
Tags:	Voeg label toe Geen labels, Wees de eerste die dit record labelt!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ


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100			\|a Kotler, Philip
245		0	\|a Marketing căn bản =
245		0	\|b Marketing essentials
245		0	\|c Philip Kotler ; Phan Thăng dịch
260			\|a Hà Nội
260			\|b Thống Kê
260			\|c 1999
520			\|a Sách trình bày những khái niệm cơ bản về Marketing, quản trị marketing. Hệ thống nghiên cứu và thông tin marketing. Khái niệm về môi trường marketing, vấn đề thị trường người tiêu dùng và hành vi mua hàng của người tiêu dùng. Thị trường các doanh nghiệp và hành vi của người mua nhân doanh doanh nghiệp. Phân khúc thị trường, những vấn đề về hàng hoá, sản phẩm, tiêu thụ sản phẩm. Các dịch vụ marketing
650			\|a Marketing
904			\|i Minh, H.Mai
980			\|a Trung tâm Học liệu Trường Đại học Cần Thơ

Marketing căn bản = Marketing essentials

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