Marketing căn bản = Marketing essentials

Sách trình bày những khái niệm cơ bản về Marketing, quản trị marketing. Hệ thống nghiên cứu và thông tin marketing. Khái niệm về môi trường marketing, vấn đề thị trường người tiêu dùng và hành vi mua hàng của người tiêu dùng. Thị trường các...

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書目詳細資料
主要作者:	Kotler, Philip
格式:	圖書
語言:	Undetermined
出版:	Hà Nội Thống Kê 1999
主題:	Marketing
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ


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245		0	\|a Marketing căn bản =
245		0	\|b Marketing essentials
245		0	\|c Philip Kotler ; Phan Thăng dịch
260			\|a Hà Nội
260			\|b Thống Kê
260			\|c 1999
520			\|a Sách trình bày những khái niệm cơ bản về Marketing, quản trị marketing. Hệ thống nghiên cứu và thông tin marketing. Khái niệm về môi trường marketing, vấn đề thị trường người tiêu dùng và hành vi mua hàng của người tiêu dùng. Thị trường các doanh nghiệp và hành vi của người mua nhân doanh doanh nghiệp. Phân khúc thị trường, những vấn đề về hàng hoá, sản phẩm, tiêu thụ sản phẩm. Các dịch vụ marketing
650			\|a Marketing
904			\|i Minh, H.Mai
980			\|a Trung tâm Học liệu Trường Đại học Cần Thơ

Marketing căn bản = Marketing essentials

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