Marketing căn bản =

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Marketing căn bản = Marketing essentials

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Sách trình bày những khái niệm cơ bản về Marketing, quản trị marketing. Hệ thống nghiên cứu và thông tin marketing. Khái niệm về môi trường marketing, vấn đề thị trường người tiêu dùng và hành vi mua hàng của người tiêu dùng. Thị trường các...

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书目详细资料
主要作者:	Kotler, Philip
格式:	图书
语言:	Undetermined
出版:	Hà Nội Thống Kê 1999
主题:	Marketing
标签:	添加标签没有标签, 成为第一个标记此记录!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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