Marketing căn bản =

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Marketing căn bản = Marketing essentials

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Sách trình bày những khái niệm cơ bản về Marketing, quản trị marketing. Hệ thống nghiên cứu và thông tin marketing. Khái niệm về môi trường marketing, vấn đề thị trường người tiêu dùng và hành vi mua hàng của người tiêu dùng. Thị trường các...

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Bibliografski detalji
Glavni autor:	Kotler, Philip
Format:	Knjiga
Jezik:	Undetermined
Izdano:	Hà Nội Thống Kê 1999
Teme:	Marketing
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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