Advertising and the promotion industry

Designed to help develop reading and familiarization skills in the particular work area of advertising, this book contains passages and exercises, and is accompanied by an answer key and an audio cassette. The book is divided into units, each of which addresses different aspects of advertising and w...

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Autor principal: John, Maggie Jo St.
Formato: Libro
Lenguaje:Undetermined
Publicado: New York Prentice-Hall 1994
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