Innovation in marketing :

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Innovation in marketing : New perspectives for profit and growth

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Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Levitt, Theodore
Μορφή:	Βιβλίο
Γλώσσα:	Undetermined
Έκδοση:	New York McGraw-Hill Book Company, Inc. 1962
Θέματα:	Marketing,Technological innovations Management,Marketing
Ετικέτες:	Προσθήκη ετικέτας Δεν υπάρχουν, Καταχωρήστε ετικέτα πρώτοι!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Παρόμοια τεκμήρια

The analytical marketer : how to transform your marketing organization /
ανά: Sweetwood, Adele,
Έκδοση: (2016)

Transgenerational Marketing
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Service innovation /
Έκδοση: (2016)

Build for change : revolutionizing customer engagement through continuous digital innovation /
ανά: Trefler, Alan,
Έκδοση: (2014)

Competitiveness in Emerging Markets
ανά: Khajeheian, Datis, κ.ά.
Έκδοση: (2020)

Strategic Marketing and Innovation for Indian MSMEs. 1st ed. 2017
ανά: Srinivasan, R., κ.ά.
Έκδοση: (2020)

Human Capital and Innovation. 1st ed. 2017
ανά: Kundu, Sumit, κ.ά.
Έκδοση: (2020)

The marketing mode :
ανά: Levitt, Theodore
Έκδοση: (1969)

The marketing imagination :
ανά: Levitt, Theodore
Έκδοση: (1986)

Product Innovation in the Global Fashion Industry. 1st ed. 2018
ανά: Jin, Byoungho, κ.ά.
Έκδοση: (2020)

Marketing for business growth
ανά: Levitt, Theodore
Έκδοση: (1974)

AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
ανά: A.K., Pradeep, κ.ά.
Έκδοση: (2023)

Technical marketing communication : A guide to writing, design, and delivery /
ανά: Towner, Emil B.
Έκδοση: (2016)

The Design Imperative
ανά: Chen, Steven
Έκδοση: (2019)

Learning and Innovation in Hybrid Organizations. 1st ed. 2018
ανά: Boccardelli, Paolo, κ.ά.
Έκδοση: (2020)

Innovation, Technology, and Market Ecosystems
ανά: Behl, Ramesh
Έκδοση: (2020)

Research on technological innovation, management and policy.
Έκδοση: (1983)

Research on technological innovation, management and policy
Έκδοση: (1985)

Innovation Policy: A Practical Introduction
ανά: Vonortas, Nicholas S, κ.ά.
Έκδοση: (2015)

Beyond "e" : 12 ways technology is transforming sales and marketing strategy /
ανά: Diorio, Stephen G.
Έκδοση: (2002)

Market structure and innovation
ανά: Kamien, Morton I.
Έκδοση: (1982)

Marketing of high-technology products and innovations
ανά: Mohr, Jakki J.
Έκδοση: (2005)

Managing innovative projects /
ανά: Webb, Alan.
Έκδοση: (1996)

The New materials society :
Έκδοση: (1990)

The New materials society :
Έκδοση: (1990)

The organization of innovation :
Έκδοση: (1987)

Managing innovation
ανά: Gee, Edwin A.
Έκδοση: (1976)

Readings in the management of innovation
ανά: Tushman, Michael L.
Έκδοση: (1982)

Inside corporate innovation :
ανά: Burgelman, Robert A.
Έκδοση: (1986)

Innovation, technological opportunity and market strructure
ανά: Geroski, P.A.
Έκδοση: (1988)

Managing technological innovation and entrepreneurship
ανά: Martin, Michael J. C.
Έκδοση: (1984)

Empirical Studies on Economics of Innovation, Public Economics and Management . 1st ed. 2017
ανά: Bilgin, Mehmet Huseyin, κ.ά.
Έκδοση: (2020)

Managing technological innovation /
ανά: Ettlie, John E.
Έκδοση: (2000)

Le management de l'innovation :
ανά: Norbert Thom
Έκδοση: (1992)

Transformation and Upgrading of Chinese Enterprises
ανά: Mao, Yunshi
Έκδοση: (2019)

Anglo-American innovation
ανά: Clark, Peter A.
Έκδοση: (1987)

Innovation management and new product development for engineers : t.II /
ανά: Dekkers, Rob.
Έκδοση: (2018)

Strategic Innovative Marketing and Tourism
ανά: Kavoura, Androniki, κ.ά.
Έκδοση: (2020)

Managing innovation : integrating technological, market, and organizational change /
ανά: Tidd, Joseph, 1960-
Έκδοση: (1997)

Cross-Industry Innovation Processes: Strategic Implications for Telecommunication Companies
ανά: Hahn, Tobias
Έκδοση: (2015)