Marketing management : knowledge and skills
This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50% are new to this edition. Several of the cases feature technology companies and highlight exciting new examp...
保存先:
| 第一著者: | |
|---|---|
| フォーマット: | 図書 |
| 言語: | Undetermined |
| 出版事項: |
Boston, Mass.
Irwin/McGraw-Hill,
c1998
|
| 主題: | |
| タグ: |
タグ追加
タグなし, このレコードへの初めてのタグを付けませんか!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| 要約: | This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50% are new to this edition. Several of the cases feature technology companies and highlight exciting new examples |
|---|