Marketing management : knowledge and skills

This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50% are new to this edition. Several of the cases feature technology companies and highlight exciting new examp...

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Podrobná bibliografie
Hlavní autor:	Peter, J Paul
Médium:	Kniha
Jazyk:	Undetermined
Vydáno:	Boston, Mass. Irwin/McGraw-Hill, c1998
Témata:	Marketing,Tiếp thị Management,Quản lý
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo otaguje tento záznam!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Marketing management : Knowledge and skills

Autor Peter, J. Paul
Vydáno 2007

Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

Marketing management Knowledge and skills

Autor Peter, J. Paul
Vydáno 2007

Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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Marketing management : knowledge and skills

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