Marketing management : knowledge and skills

This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50% are new to this edition. Several of the cases feature technology companies and highlight exciting new examp...

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書目詳細資料
主要作者:	Peter, J Paul
格式:	圖書
語言:	Undetermined
出版:	Boston, Mass. Irwin/McGraw-Hill, c1998
主題:	Marketing,Tiếp thị Management,Quản lý
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Marketing management : Knowledge and skills

由 Peter, J. Paul
出版 2007

Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

Marketing management Knowledge and skills

由 Peter, J. Paul
出版 2007

Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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Marketing management : knowledge and skills

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