Marketing management : knowledge and skills

This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50% are new to this edition. Several of the cases feature technology companies and highlight exciting new examp...

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Opis bibliograficzny
1. autor:	Peter, J Paul
Format:	Książka
Język:	Undetermined
Wydane:	Boston, Mass. Irwin/McGraw-Hill, c1998
Hasła przedmiotowe:	Marketing,Tiếp thị Management,Quản lý
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Marketing management : Knowledge and skills

od Peter, J. Paul
Wydane 2007

Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

Marketing management Knowledge and skills

od Peter, J. Paul
Wydane 2007

Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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Marketing management : knowledge and skills

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