Marketing management : knowledge and skills
This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50% are new to this edition. Several of the cases feature technology companies and highlight exciting new examp...
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| Format: | Book |
| Language: | Undetermined |
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Boston, Mass.
Irwin/McGraw-Hill,
c1998
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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