Integrated marketing communications :

Integrated marketing communications : A primer

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.

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Opis bibliograficzny
1. autor: Kitchen, Philip J.
Format: Książka
Język:Undetermined
Wydane: London Routledge 2004
Hasła przedmiotowe:
Communication in marketing
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Opis
Streszczenie:This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.

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