Integrated marketing communications :

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Integrated marketing communications : A primer

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.

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Bibliographische Detailangaben
1. Verfasser:	Kitchen, Philip J.
Format:	Buch
Sprache:	Undetermined
Veröffentlicht:	London Routledge 2004
Schlagworte:	Communication in marketing
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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