Integrated marketing communications :

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Integrated marketing communications : A primer

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.

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Dades bibliogràfiques
Autor principal:	Kitchen, Philip J.
Format:	Llibre
Idioma:	Undetermined
Publicat:	London Routledge 2004
Matèries:	Communication in marketing
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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