Integrated marketing communications :

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Integrated marketing communications : A primer

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.

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Bibliografiske detaljer
Hovedforfatter:	Kitchen, Philip J.
Format:	Bog
Sprog:	Undetermined
Udgivet:	London Routledge 2004
Fag:	Communication in marketing
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Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Lignende værker

Marketing communications : principles and practice /
af: Kitchen, Philip J.
Udgivet: (1999)

Integrated Marketing Communications: A Global Brand-Driven Approach (Second Edition)
af: Philip, J. Kitchen, et al.
Udgivet: (2023)

Integrated Marketing Communications 2003-2004
af: Fill, Chris
Udgivet: (2003)

Promotion and integrated marketing communications
af: Semenik, Richard J.

Strategies for implementing integrated marketing communications /
af: Percy, Larry.
Udgivet: (1997)

Integrated marketing communications in advertising and promotion
af: Shimp, Terrence A.
Udgivet: (2007)

Strategic Integrated Marketing Communications (4th Edition)
af: Larry, Percy
Udgivet: (2025)

Advertising: An Integrated Marketing Communication Perspective (Fourth Edition)
af: Gayle, Kerr, et al.
Udgivet: (2023)

Advertising and promotion : an integrated marketing communications perspective
af: Belch, George E
Udgivet: (2018)

Planning integrated marketing communication for Dong An Viet Co., ltd
af: Vu, Dinh Tien
Udgivet: (2024)

Building an integrated marketing communication program for Educa Corporation Joint Stock Company
af: Dang, Thi Yen Nhi
Udgivet: (2024)

Building an integrated marketing communication campaign for Tri An Architecture Construction Co., Ltd
af: Huynh, Thi Hong Loan
Udgivet: (2024)

Integrated Advertising, Promotion, and Marketing Communications (Global Edition - Eighth Edition)
af: Kenneth, E. Clow, et al.
Udgivet: (2023)

Integrated Advertising, Promotion, and Marketing Communications (Ninth Edition - Global Edition)
af: Kenneth, E. Clow, et al.
Udgivet: (2023)

Integrated advertising, promotion, and marketing communications
af: Clow, Kenneth E.
Udgivet: (2018)

Developing an Integrated Marketing Communications (IMC) Campaign for Son Hoi An Boutique Hotel & Spa
af: Nguyen, Thi Kim Lan
Udgivet: (2025)

Building an integrated marketing communication campaign for AZ Media Company Limited
af: Phan, Hong Hoa
Udgivet: (2024)

Building an Integrated Marketing Communication Plan for KASAI Construction Company Limited
af: Vo, Ngoc Thuy Linh
Udgivet: (2025)

Developing an Integrated Marketing Communications (IMC) Plan for SOPHIA English Center
af: Huynh, Thi Thanh Vien
Udgivet: (2025)

Advertising and Promotion: An Integrated Marketing Communications Perspective (Eleventh Edition)
af: George, E. Belch, et al.
Udgivet: (2023)

Building an Integrated Marketing Communication Program for Thai Market Company Limited - Da Nang Brand
af: Dinh, Thi Huong Giang
Udgivet: (2023)

Advertising Promotion and Other Aspects of Integrated Marketing Communications ( 9th Edition)
af: A. Terence, Shimp, et al.
Udgivet: (2025)

Develop an Integrated Marketing Communication Plan for DaNa Event One-Member Company Limited
af: Nguyen, Thi Quynh Trang
Udgivet: (2024)

Developing a Integrated Marketing Communications (IMC) Plan for Accommodation Services of Gem Riverside Hotel Hoi An
af: Do, Phuong Oanh
Udgivet: (2025)

Development an Integrated Marketing Communications Plan(IMC) for CityA Homes' Full Design and Construction Services
af: Ho, Tran Nhu Tien
Udgivet: (2025)

Developing a Integrated Marketing Communications (IMC) Plan for Nam Viet Software Website Design Service
af: Le, Thi Hong Nhung
Udgivet: (2025)

Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies (Seventh Edition)
af: PR, Smith, et al.
Udgivet: (2023)

Developing an Integrated Marketing Communication Plan for Da Nang Technology Company Limited Agency
af: Ngo, Thi Vy
Udgivet: (2025)

Developing an Integrated Marketing Communications Plan for Big Design Architecture and Construction Immigration Company
af: Tran, Thi Hai Yen
Udgivet: (2025)

Building an Integrated Marketing Communication Plan for the Fullhome Brand of Danawood Joint Stock Company
af: Vo, Nguyen Phuong Uyen
Udgivet: (2025)

The handbook of international marketing communications /
Udgivet: (1999)

Developing an Integrated Marketing Communications plan for Chau Au Pharma Company Limited.
af: Huynh, Kim Doat
Udgivet: (2025)

Building an integrated marketing communication activities plan at Lam Son Commercial Advertising Company Limited
af: Phan, Duy Anh Phuc
Udgivet: (2024)

Marketing Communications (Seventh Edition)
af: Patrick, De Pelsmacker, et al.
Udgivet: (2025)

Building an Integrated Marketing Communications Plan at for My Khe II Hotel
af: Nguyen, Thi Nhu Le
Udgivet: (2023)

Building an Integrated Marketing Communication Program for FEC - Family English Centre
af: Ho, Thi Nhu Y
Udgivet: (2023)

Building an Integrated Marketing Communications (IMC) Program for Hanami Hotel Danang
af: Tran, Van Lam
Udgivet: (2025)

Building an integrated marketing communication plan for Truong Hai Industries Group Limited Company (Thaco Industries)
af: Vo, Thi Kieu Diem
Udgivet: (2024)

Developing an Integrated Marketing Communications (IMC) Plan for the Educational Program Services of Haki Education Co., Ltd.
af: Tran, Thi Phuong Tram
Udgivet: (2025)

Solutions to Improve Integrated Marketing Communication (IMC) Activities for Meiji Milk Products at GOODFOOD Co., Ltd.
af: Nguyen, Quynh Vien
Udgivet: (2025)