Integrated marketing communications :

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Integrated marketing communications : A primer

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Kitchen, Philip J.
Fformat:	Llyfr
Iaith:	Undetermined
Cyhoeddwyd:	London Routledge 2004
Pynciau:	Communication in marketing
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Eitemau Tebyg

Marketing communications : principles and practice /
gan: Kitchen, Philip J.
Cyhoeddwyd: (1999)

Integrated Marketing Communications: A Global Brand-Driven Approach (Second Edition)
gan: Philip, J. Kitchen, et al.
Cyhoeddwyd: (2023)

Integrated Marketing Communications 2003-2004
gan: Fill, Chris
Cyhoeddwyd: (2003)

Promotion and integrated marketing communications
gan: Semenik, Richard J.

Strategies for implementing integrated marketing communications /
gan: Percy, Larry.
Cyhoeddwyd: (1997)

Integrated marketing communications in advertising and promotion
gan: Shimp, Terrence A.
Cyhoeddwyd: (2007)

Strategic Integrated Marketing Communications (4th Edition)
gan: Larry, Percy
Cyhoeddwyd: (2025)

Advertising: An Integrated Marketing Communication Perspective (Fourth Edition)
gan: Gayle, Kerr, et al.
Cyhoeddwyd: (2023)

Advertising and promotion : an integrated marketing communications perspective
gan: Belch, George E
Cyhoeddwyd: (2018)

Planning integrated marketing communication for Dong An Viet Co., ltd
gan: Vu, Dinh Tien
Cyhoeddwyd: (2024)

Building an integrated marketing communication program for Educa Corporation Joint Stock Company
gan: Dang, Thi Yen Nhi
Cyhoeddwyd: (2024)

Building an integrated marketing communication campaign for Tri An Architecture Construction Co., Ltd
gan: Huynh, Thi Hong Loan
Cyhoeddwyd: (2024)

Integrated Advertising, Promotion, and Marketing Communications (Global Edition - Eighth Edition)
gan: Kenneth, E. Clow, et al.
Cyhoeddwyd: (2023)

Integrated Advertising, Promotion, and Marketing Communications (Ninth Edition - Global Edition)
gan: Kenneth, E. Clow, et al.
Cyhoeddwyd: (2023)

Integrated advertising, promotion, and marketing communications
gan: Clow, Kenneth E.
Cyhoeddwyd: (2018)

Developing an Integrated Marketing Communications (IMC) Campaign for Son Hoi An Boutique Hotel & Spa
gan: Nguyen, Thi Kim Lan
Cyhoeddwyd: (2025)

Building an integrated marketing communication campaign for AZ Media Company Limited
gan: Phan, Hong Hoa
Cyhoeddwyd: (2024)

Building an Integrated Marketing Communication Plan for KASAI Construction Company Limited
gan: Vo, Ngoc Thuy Linh
Cyhoeddwyd: (2025)

Developing an Integrated Marketing Communications (IMC) Plan for SOPHIA English Center
gan: Huynh, Thi Thanh Vien
Cyhoeddwyd: (2025)

Advertising and Promotion: An Integrated Marketing Communications Perspective (Eleventh Edition)
gan: George, E. Belch, et al.
Cyhoeddwyd: (2023)

Building an Integrated Marketing Communication Program for Thai Market Company Limited - Da Nang Brand
gan: Dinh, Thi Huong Giang
Cyhoeddwyd: (2023)

Advertising Promotion and Other Aspects of Integrated Marketing Communications ( 9th Edition)
gan: A. Terence, Shimp, et al.
Cyhoeddwyd: (2025)

Develop an Integrated Marketing Communication Plan for DaNa Event One-Member Company Limited
gan: Nguyen, Thi Quynh Trang
Cyhoeddwyd: (2024)

Developing a Integrated Marketing Communications (IMC) Plan for Accommodation Services of Gem Riverside Hotel Hoi An
gan: Do, Phuong Oanh
Cyhoeddwyd: (2025)

Development an Integrated Marketing Communications Plan(IMC) for CityA Homes' Full Design and Construction Services
gan: Ho, Tran Nhu Tien
Cyhoeddwyd: (2025)

Developing a Integrated Marketing Communications (IMC) Plan for Nam Viet Software Website Design Service
gan: Le, Thi Hong Nhung
Cyhoeddwyd: (2025)

Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies (Seventh Edition)
gan: PR, Smith, et al.
Cyhoeddwyd: (2023)

Developing an Integrated Marketing Communication Plan for Da Nang Technology Company Limited Agency
gan: Ngo, Thi Vy
Cyhoeddwyd: (2025)

Developing an Integrated Marketing Communications Plan for Big Design Architecture and Construction Immigration Company
gan: Tran, Thi Hai Yen
Cyhoeddwyd: (2025)

Building an Integrated Marketing Communication Plan for the Fullhome Brand of Danawood Joint Stock Company
gan: Vo, Nguyen Phuong Uyen
Cyhoeddwyd: (2025)

The handbook of international marketing communications /
Cyhoeddwyd: (1999)

Developing an Integrated Marketing Communications plan for Chau Au Pharma Company Limited.
gan: Huynh, Kim Doat
Cyhoeddwyd: (2025)

Building an integrated marketing communication activities plan at Lam Son Commercial Advertising Company Limited
gan: Phan, Duy Anh Phuc
Cyhoeddwyd: (2024)

Marketing Communications (Seventh Edition)
gan: Patrick, De Pelsmacker, et al.
Cyhoeddwyd: (2025)

Building an Integrated Marketing Communications Plan at for My Khe II Hotel
gan: Nguyen, Thi Nhu Le
Cyhoeddwyd: (2023)

Building an Integrated Marketing Communication Program for FEC - Family English Centre
gan: Ho, Thi Nhu Y
Cyhoeddwyd: (2023)

Building an Integrated Marketing Communications (IMC) Program for Hanami Hotel Danang
gan: Tran, Van Lam
Cyhoeddwyd: (2025)

Building an integrated marketing communication plan for Truong Hai Industries Group Limited Company (Thaco Industries)
gan: Vo, Thi Kieu Diem
Cyhoeddwyd: (2024)

Developing an Integrated Marketing Communications (IMC) Plan for the Educational Program Services of Haki Education Co., Ltd.
gan: Tran, Thi Phuong Tram
Cyhoeddwyd: (2025)

Solutions to Improve Integrated Marketing Communication (IMC) Activities for Meiji Milk Products at GOODFOOD Co., Ltd.
gan: Nguyen, Quynh Vien
Cyhoeddwyd: (2025)