Integrated marketing communications :

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Integrated marketing communications : A primer

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.

Αποθηκεύτηκε σε:

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Kitchen, Philip J.
Μορφή:	Βιβλίο
Γλώσσα:	Undetermined
Έκδοση:	London Routledge 2004
Θέματα:	Communication in marketing
Ετικέτες:	Προσθήκη ετικέτας Δεν υπάρχουν, Καταχωρήστε ετικέτα πρώτοι!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Παρόμοια τεκμήρια

Marketing communications : principles and practice /
ανά: Kitchen, Philip J.
Έκδοση: (1999)

Integrated Marketing Communications: A Global Brand-Driven Approach (Second Edition)
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Integrated Marketing Communications 2003-2004
ανά: Fill, Chris
Έκδοση: (2003)

Promotion and integrated marketing communications
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Strategies for implementing integrated marketing communications /
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Strategic Integrated Marketing Communications (4th Edition)
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Principles of Integrated Marketing Communications An Evidence based Approach (Second Edition)
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Advertising: An Integrated Marketing Communication Perspective (Fourth Edition)
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Advertising and promotion : an integrated marketing communications perspective
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Integrated Advertising, Promotion, and Marketing Communications (Global Edition - Eighth Edition)
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Έκδοση: (2023)

Integrated Advertising, Promotion, and Marketing Communications (Ninth Edition - Global Edition)
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Έκδοση: (2018)

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Advertising Promotion and Other Aspects of Integrated Marketing Communications ( 9th Edition)
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Advertising and Promotion: An Integrated Marketing Communications Perspective (Eleventh Edition)
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Brand Storytelling Integrated Marketing Communications for the Digital Media Landscape
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Develop an Integrated Marketing Communication Plan for DaNa Event One-Member Company Limited
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Development an Integrated Marketing Communications Plan(IMC) for CityA Homes' Full Design and Construction Services
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Developing a Integrated Marketing Communications (IMC) Plan for Nam Viet Software Website Design Service
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Developing a Integrated Marketing Communications (IMC) Plan for Accommodation Services of Gem Riverside Hotel Hoi An
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Building an Integrated Marketing Communication Plan for the Fullhome Brand of Danawood Joint Stock Company
ανά: Vo, Nguyen Phuong Uyen
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Developing an Integrated Marketing Communications Plan for Big Design Architecture and Construction Immigration Company
ανά: Tran, Thi Hai Yen
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Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies (Seventh Edition)
ανά: PR, Smith, κ.ά.
Έκδοση: (2023)

Developing an Integrated Marketing Communication Plan for Da Nang Technology Company Limited Agency
ανά: Ngo, Thi Vy
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Marketing Communications Integrating Online and Offline, Customer Engagement and Digital Technologies (Eighth Edition)
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The handbook of international marketing communications /
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Marketing Communications (Seventh Edition)
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Έκδοση: (2025)

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Developing an Integrated Marketing Communications plan for Chau Au Pharma Company Limited.
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Building an Integrated Marketing Communications Plan at for My Khe II Hotel
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Building an Integrated Marketing Communication Program for FEC - Family English Centre
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Building an Integrated Marketing Communications (IMC) Program for Hanami Hotel Danang
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Έκδοση: (2025)