Integrated marketing communications :

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Integrated marketing communications : A primer

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.

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Détails bibliographiques
Auteur principal:	Kitchen, Philip J.
Format:	Livre
Langue:	Undetermined
Publié:	London Routledge 2004
Sujets:	Communication in marketing
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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