Integrated marketing communications :

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Integrated marketing communications : A primer

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.

Đã lưu trong:

Sonraí Bibleagrafaíochta
Príomhúdar:	Kitchen, Philip J.
Formáid:	Leabhar
Teanga:	Undetermined
Foilsithe:	London Routledge 2004
Ábhair:	Communication in marketing
Clibeanna:	Cuir Clib Leis Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Míreanna Comhchosúla

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