Integrated marketing communications :

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Integrated marketing communications : A primer

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.

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书目详细资料
主要作者:	Kitchen, Philip J.
格式:	图书
语言:	Undetermined
出版:	London Routledge 2004
主题:	Communication in marketing
标签:	添加标签没有标签, 成为第一个标记此记录!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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