Integrated marketing communications :

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Integrated marketing communications : A primer

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.

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Bibliografske podrobnosti
Glavni avtor:	Kitchen, Philip J.
Format:	Knjiga
Jezik:	Undetermined
Izdano:	London Routledge 2004
Teme:	Communication in marketing
Oznake:	Označite Brez oznak, prvi označite!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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