Integrated marketing communications : A primer
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.
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| 格式: | 图书 |
| 语言: | Undetermined |
| 出版: |
London
Routledge
2004
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 00805nam a2200217Ia 4500 | ||
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| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 34.86 | ||
| 082 | |a 658.8 | ||
| 082 | |b K62 | ||
| 100 | |a Kitchen, Philip J. | ||
| 245 | 0 | |a Integrated marketing communications : | |
| 245 | 2 | |b A primer | |
| 245 | 0 | |c Philip J. Kitchen, Patrick De Pelsmacker | |
| 260 | |a London | ||
| 260 | |b Routledge | ||
| 260 | |c 2004 | ||
| 520 | |a This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. | ||
| 650 | |a Communication in marketing | ||
| 904 | |i Tuyến | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||