Integrated marketing communications : A primer
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.
সংরক্ষণ করুন:
| প্রধান লেখক: | |
|---|---|
| বিন্যাস: | গ্রন্থ |
| ভাষা: | Undetermined |
| প্রকাশিত: |
London
Routledge
2004
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| বিষয়গুলি: | |
| ট্যাগগুলো: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 00805nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_94429 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 34.86 | ||
| 082 | |a 658.8 | ||
| 082 | |b K62 | ||
| 100 | |a Kitchen, Philip J. | ||
| 245 | 0 | |a Integrated marketing communications : | |
| 245 | 2 | |b A primer | |
| 245 | 0 | |c Philip J. Kitchen, Patrick De Pelsmacker | |
| 260 | |a London | ||
| 260 | |b Routledge | ||
| 260 | |c 2004 | ||
| 520 | |a This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. | ||
| 650 | |a Communication in marketing | ||
| 904 | |i Tuyến | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||