Marketing communications : principles and practice /
This book is about: The role and function of marketing communications in organizations; The evolution of marketing and marketing communications; Planning the marketing communications process; The organizational context of marketing communication; ...
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| Format: | Book |
| Language: | English |
| Published: |
London :
International Thomson Business Press,
1999.
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| Subjects: | |
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| Institutions: | Mạng thư viện Đại học Đà Nẵng |
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