Marketing communications : principles and practice /

This book is about: The role and function of marketing communications in organizations; The evolution of marketing and marketing communications; Planning the marketing communications process; The organizational context of marketing communication; ...

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Kitchen, Philip J.
स्वरूप: पुस्तक
भाषा:English
प्रकाशित: London : International Thomson Business Press, 1999.
विषय:
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