New product development : From initial idea to product management

This comprehensive and detailed book is a practical guide to the process of New Product Development from initial concept and corporate goals assessment through marketing, planning, development, manufacturing and product management. It contains over 200 illustrations with 52 actual tools needed to ex...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Annacchino, Marc A.
Fformat: Llyfr
Iaith:Undetermined
Cyhoeddwyd: Amsterdam Elsevier 2003
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
LEADER 01361nam a2200241Ia 4500
001 CTU_97915
008 210402s9999 xx 000 0 und d
020 |c 88.15 
082 |a 658.5 
082 |b A613 
100 |a Annacchino, Marc A. 
245 0 |a New product development : 
245 0 |b From initial idea to product management 
245 0 |c Marc A. Annacchino 
260 |a Amsterdam 
260 |b Elsevier 
260 |c 2003 
520 |a This comprehensive and detailed book is a practical guide to the process of New Product Development from initial concept and corporate goals assessment through marketing, planning, development, manufacturing and product management. It contains over 200 illustrations with 52 actual tools needed to execute an actual program. On the accompanying CD-ROM version, these tools are embedded in the text for presentation to the reader. Embedded hyperlinks allow the reader to jump to a special "sandbox" which will allow them to apply the concepts presented in the text directly to their development program and save them as part of their filing system, providing the actual framework for practitioner use. 
650 |a New products,Product management 
650 |x Planning 
904 |i M.Loan 
910 |a Sách kèm đĩa có số AV.000647 
980 |a Trung tâm Học liệu Trường Đại học Cần Thơ