New product development : From initial idea to product management
This comprehensive and detailed book is a practical guide to the process of New Product Development from initial concept and corporate goals assessment through marketing, planning, development, manufacturing and product management. It contains over 200 illustrations with 52 actual tools needed to ex...
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| Format: | Book |
| Language: | Undetermined |
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Amsterdam
Elsevier
2003
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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