The brand marketing book : creating, managing, and extending the value of your brand /
Guardat en:
| Autor principal: | |
|---|---|
| Autor corporatiu: | |
| Format: | Sách giấy |
| Publicat: |
Lincolnwood, IL :
NTC Business Books,
c2000.
|
| Matèries: | |
| Accés en línia: | Table of contents Publisher description |
| Etiquetes: |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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| LEADER | 01270nam a2200385 4500 | ||
|---|---|---|---|
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| 050 | # | # | |a HD69.B7 |b M373 2000 |
| 082 | # | # | |a 658.827 |b MA-J |
| 100 | # | # | |a Marconi, Joe. |
| 245 | # | # | |a The brand marketing book : |b creating, managing, and extending the value of your brand / |c Joe Marconi. |
| 260 | # | # | |a Lincolnwood, IL : |b NTC Business Books, |c c2000. |
| 300 | # | # | |a xv, 247 p. : |b ill. ; |c 24 cm. |
| 500 | # | # | |a At head of title: American Marketing Association. |
| 504 | # | # | |a Includes bibliographical references (p. 237-240) and index. |
| 650 | # | # | |a Brand name products |x Marketing. |
| 710 | # | # | |a American Marketing Association. |
| 856 | # | # | |3 Table of contents |u http://www.loc.gov/catdir/toc/mh023/99023371.html |
| 856 | # | # | |3 Publisher description |u http://www.loc.gov/catdir/description/mh023/99023371.html |
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| 980 | # | # | |a Thư viện Trường Đại học Đà Lạt |