QR kód

The brand marketing book : creating, managing, and extending the value of your brand /

Uloženo v:

Podrobná bibliografie
Hlavní autor:	Marconi, Joe.
Korporativní autor:	American Marketing Association.
Médium:	Sách giấy
Vydáno:	Lincolnwood, IL : NTC Business Books, c2000.
Témata:	Brand name products > Marketing.
On-line přístup:	Table of contents Publisher description
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo otaguje tento záznam!

Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

Podobné jednotky

Branding across borders : a guide to global brand marketing /
Autor: Gregory, James R.
Vydáno: (2001)

Asian brand strategy :
Autor: Roll, Martin
Vydáno: (2006)

Designing brand experiences
Autor: Landa, Robin
Vydáno: (2006)

Branding @ the digital age /
Vydáno: (2001)

Brand positioning :
Autor: Sengupta, Subroto
Vydáno: (2005)

Strategic brand management : Building, measuring, and managing brand equity
Autor: Keller, Kevin Lane
Vydáno: (2013)

Sell the brand first
Autor: Stiff, Dan
Vydáno: (2006)

Sell the brand first : how to sell your brand and create lasting customer loyalty /
Autor: Stiff, Dan.
Vydáno: (2006)

Strategic brand management building, measuring, and managing brand equity
Autor: Keller, Kevin Lane
Vydáno: (2008)

Living Brands :
Autor: Nadeau, Raymond
Vydáno: (2007)

The 11 immutable laws of Internet branding /
Autor: Ries, Laura.
Vydáno: (2000)

Transforming your business into a brand :
Autor: Tai, Jacky
Vydáno: (2007)

Branding Across Borders: A Guide to Global Brand Marketing /
Autor: R. Gregory James
Vydáno: (2001)

Sonic branding :
Autor: Jackson, Daniel M.
Vydáno: (2003)

FCB-Ulka brand building advertising : concepts and cases /
Autor: Parameswaran, M. G.
Vydáno: (2001)

Building brand identity : a strategy for success in a hostile marketplace /
Autor: Upshaw, Lynn B.
Vydáno: (1995)

Brands and branding
Autor: Brown, Stephen
Vydáno: (2016)

Managing brand equity capitalizing on the value of a brand name
Autor: Aaker, David A.
Vydáno: (1991)

Global brands: The evolution of multinationals in alcoholic beverages
Autor: Lopes, Teresa da Silva
Vydáno: (2013)

Branding 4.0
Autor: Isarabhkdee, Piyachart
Vydáno: (2017)

22 quy luật bất biến trong xây dựng thương hiệu và 11 quy luật bất biến trong xây dựng thương hiệu trên internet =
Autor: Ries, Al
Vydáno: (2010)

Định vị :
Autor: Ries, Al
Vydáno: (2004)

Định vị: Trận chiến về trí lực ngày nay
Autor: Al Ries
Vydáno: (2004)

Hoàn thiện thương hiệu cá nhân
Vydáno: (2006)

Strategic brand management
Autor: Keller, Kevin Lane
Vydáno: (2013)

Building strong brands
Autor: Aaker, David A.
Vydáno: (1996)

eBrands : building an Internet business at breakneck speed /
Autor: Carpenter, Phil, 1967-
Vydáno: (2000)

Xây dựng thương hiệu du lịch cho thành phố
Autor: Nguyễn, Văn Dung
Vydáno: (2009)

Bí quyết xây dựng thành công những thương hiệu hàng đầu Châu Á =
Autor: Temporal, Paul
Vydáno: (2007)

Global Brand Strategy World-wise Marketing in the Age of Branding
Autor: Jan, Benedict Steenkamp
Vydáno: (2025)

Định vị thương hiệu =
Autor: Trout, Jack
Vydáno: (2004)

Bí quyết thành công 100 thương hiệu hàng đầu thế giới =
Autor: Haig, Matt
Vydáno: (2005)

Sự thật về 100 thất bại thương hiệu lớn nhất của mọi thời đại =
Autor: Haig, Matt
Vydáno: (2005)

Định vị cuộc chiến giành vị trí trong tâm trí khách hàng
Autor: Ries, Al
Vydáno: (2004)

Storytelling in Marketing and Brand Communications
Autor: S M A, Moin
Vydáno: (2026)

Gimme! :
Autor: Hallward, John
Vydáno: (2007)

Building Personal Brand: Advantage and Method in Marketing
Autor: Nguyen, Thi Kim Anh
Vydáno: (2025)

A morphological analysis of english brand names
Autor: Đặng Trần Quỳnh Giao
Vydáno: (2025)

An investigation into brand names in English
Autor: Phạm, Thị Bích Vân.
Vydáno: (2011)

Video Marketing Create Engaging Video Campaigns to Drive Brand Growth and Sales (Second Edition)
Autor: Jon, Mowat
Vydáno: (2026)