Basic marketing : a global-managerial approach /
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| Main Author: | |
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| Format: | Book (Paper) |
| Published: |
Boston, Mass. :
McGraw-Hill,
2005.
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| Edition: | 15th ed. |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
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| Institutions: | Thư viện Trường Đại học Đà Lạt |
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