Interactive services marketing /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book (Paper) |
| Published: |
Boston :
Houghton Mifflin,
c2008.
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| Edition: | 3rd ed. |
| Subjects: | |
| Online Access: | Table of contents only |
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| Institutions: | Thư viện Trường Đại học Đà Lạt |
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| Physical Description: | xxiv, 276 p. : ill. ; 26 cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0618641807 (pbk.) 9780618641802 (pbk.) |