PR lý luận & ứng dụng : Chiến lược PR chính phủ, doanh nghiệp và tổ chức phi chính phủ

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PR lý luận & ứng dụng : Chiến lược PR chính phủ, doanh nghiệp và tổ chức phi chính phủ

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Trình bày khát quát về PR; chức năng quản lý của PR; các lĩnh vực PR ứng dụng tiêu biểu: trong chính phủ, doanh nghiệp và các tổ chức phi chính phủ; vai trò, nhiệm vụ và nguyên tắc của PR trong quan hệ với báo chí, PR nội bộ, PR cộng đồng.......

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Bibliographic Details
Main Author:	Đinh Thị Thuý Hằng (Chủ biên)
Other Authors:	Vũ Thị Hồng, Trần Thị Hoà, Nguyễn Thị Hồng Nam, Trần Quang Huy
Format:	Book
Language:	Vietnamese
Published:	H. Lao động- Xã hội ; Công ty Sách Alpha 2012
Subjects:	Quan hệ công chúng (PR)
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Thư viện Trường Đại học Nam Cần Thơ

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