Marketing đương đại = Principles of contemporary marketing

Những bài học kinh nghiệm thú vị về cách thức các doanh nghiệp đang khai thác thị trường và xây dựng mối quan hệ dài hạn với khách hàng. Và nguyên tắc cốt lõi của marketing vẫn chú tâm tạo dựng sự trung thành và giá trị trọn đời của khách...

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Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Kurtz, David
Awduron Eraill:	Boone, Louis, Nguyễn Thị Huyền Trang (Dịch), Nguyễn Thị Thanh Huyền (Dịch)
Fformat:	Llyfr
Iaith:	Vietnamese
Cyhoeddwyd:	H. Bách khoa Hà Nội 2017
Rhifyn:	Tái bản lần 2
Pynciau:	Quản trị kinh doanh
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ

Marketing đương đại = Principles of contemporary marketing

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