Marketing strategy : Based on first principles and data analytics

This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: All customers differ, all customers change, all competitors react, all resources are limited

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Dades bibliogràfiques
Autor principal: Palmatier, Robert W.
Altres autors: Sridhar, Shrihari
Format: Llibre
Idioma:Vietnamese
Publicat: London Red Globe Press 2017
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Thư viện lưu trữ: Thư viện Trường Đại học Nam Cần Thơ