Principles of marketing
Contents: understanding marketing and the marketing process; developing marketing opportunities and strategies; developing the marketing mix; managing marketing.
Guardado en:
| Autor principal: | |
|---|---|
| Otros Autores: | |
| Formato: | Libro |
| Lenguaje: | Vietnamese |
| Publicado: |
Upper Saddle River
Prentice Hall
2001
|
| Edición: | 9th ed. |
| Materias: | |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
| Thư viện lưu trữ: | Thư viện Trường Đại học Nam Cần Thơ |
|---|
| Sumario: | Contents: understanding marketing and the marketing process; developing marketing opportunities and strategies; developing the marketing mix; managing marketing. |
|---|---|
| Descripción Física: | xxxi, 785 p. ill. 29cm |
| Bibliografía: | Includes bibliographical references and index |
| ISBN: | 0130263125 |


