Principles of marketing
Contents: understanding marketing and the marketing process; developing marketing opportunities and strategies; developing the marketing mix; managing marketing.
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| Médium: | Kniha |
| Jazyk: | Vietnamese |
| Vydáno: |
Upper Saddle River
Prentice Hall
2001
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| Vydání: | 9th ed. |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Nam Cần Thơ |
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| Shrnutí: | Contents: understanding marketing and the marketing process; developing marketing opportunities and strategies; developing the marketing mix; managing marketing. |
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| Fyzický popis: | xxxi, 785 p. ill. 29cm |
| Bibliografie: | Includes bibliographical references and index |
| ISBN: | 0130263125 |