Principles of marketing
Contents: understanding marketing and the marketing process; developing marketing opportunities and strategies; developing the marketing mix; managing marketing.
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| Autor principal: | |
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| Altres autors: | |
| Format: | Llibre |
| Idioma: | Vietnamese |
| Publicat: |
Upper Saddle River
Prentice Hall
2001
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| Edició: | 9th ed. |
| Matèries: | |
| Etiquetes: |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Nam Cần Thơ |
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| Sumari: | Contents: understanding marketing and the marketing process; developing marketing opportunities and strategies; developing the marketing mix; managing marketing. |
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| Descripció física: | xxxi, 785 p. ill. 29cm |
| Bibliografia: | Includes bibliographical references and index |
| ISBN: | 0130263125 |