Principles of marketing
Contents: understanding marketing and the marketing process; developing marketing opportunities and strategies; developing the marketing mix; managing marketing.
Gorde:
| Egile nagusia: | |
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| Beste egile batzuk: | |
| Formatua: | Liburua |
| Hizkuntza: | Vietnamese |
| Argitaratua: |
Upper Saddle River
Prentice Hall
2001
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| Edizioa: | 9th ed. |
| Gaiak: | |
| Etiketak: |
Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
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| Thư viện lưu trữ: | Thư viện Trường Đại học Nam Cần Thơ |
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| Gaia: | Contents: understanding marketing and the marketing process; developing marketing opportunities and strategies; developing the marketing mix; managing marketing. |
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| Deskribapen fisikoa: | xxxi, 785 p. ill. 29cm |
| Bibliografia: | Includes bibliographical references and index |
| ISBN: | 0130263125 |