Principles of marketing
Contents: understanding marketing and the marketing process; developing marketing opportunities and strategies; developing the marketing mix; managing marketing.
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| Formato: | Libro |
| Lenguaje: | Vietnamese |
| Publicado: |
Upper Saddle River
Prentice Hall
2001
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| Edición: | 9th ed. |
| Materias: | |
| Etiquetas: |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Nam Cần Thơ |
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| Sumario: | Contents: understanding marketing and the marketing process; developing marketing opportunities and strategies; developing the marketing mix; managing marketing. |
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| Descripción Física: | xxxi, 785 p. ill. 29cm |
| Bibliografía: | Includes bibliographical references and index |
| ISBN: | 0130263125 |