Principles of marketing
Contents: understanding marketing and the marketing process; developing marketing opportunities and strategies; developing the marketing mix; managing marketing.
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| Format: | Livre |
| Langue: | Vietnamese |
| Publié: |
Upper Saddle River
Prentice Hall
2001
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| Édition: | 9th ed. |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Nam Cần Thơ |
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