Principles of marketing
Contents: understanding marketing and the marketing process; developing marketing opportunities and strategies; developing the marketing mix; managing marketing.
Bewaard in:
| Hoofdauteur: | Kotler, Philip |
|---|---|
| Andere auteurs: | Armstrong, Gary |
| Formaat: | Boek |
| Taal: | Vietnamese |
| Gepubliceerd in: |
Upper Saddle River
Prentice Hall
2001
|
| Editie: | 9th ed. |
| Onderwerpen: | |
| Tags: |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Nam Cần Thơ |
|---|
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