Marketing chiến lược = On strategic marketing : Selected articles from HBR

Gồm các bài viết về chuyên đề marketing chiến lược: Chăm sóc khách hàng, tái sáng tạo marketing, quản lý khách hàng, tương tác khách hàng, dịch vụ khách hàng...

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Awduron Eraill:	Edelman, David C., Rust, Roland T., Moorman, Christine, Hoàng Hưng (Dịch)
Fformat:	Llyfr
Iaith:	Vietnamese
Cyhoeddwyd:	H. Công thương 2019
Cyfres:	Havard Business review
Pynciau:	Quan hệ công chúng
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ

Marketing chiến lược = On strategic marketing : Selected articles from HBR

Eitemau Tebyg