Marketing chiến lược = On strategic marketing : Selected articles from HBR

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Marketing chiến lược = On strategic marketing : Selected articles from HBR

Gồm các bài viết về chuyên đề marketing chiến lược: Chăm sóc khách hàng, tái sáng tạo marketing, quản lý khách hàng, tương tác khách hàng, dịch vụ khách hàng...

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Bibliografiska uppgifter
Övriga upphovsmän:	Edelman, David C., Rust, Roland T., Moorman, Christine, Hoàng Hưng (Dịch)
Materialtyp:	Bok
Språk:	Vietnamese
Publicerad:	H. Công thương 2019
Serie:	Havard Business review
Ämnen:	Quan hệ công chúng
Taggar:	Lägg till en tagg Inga taggar, Lägg till första taggen!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ

Liknande verk

Truyền thông giao tiếp = On communication : Selected articles from HBR
Publicerad: (2019)

Chiến lược marketing cho thị trường công nghệ = Crossing the chasm
av: Moore, Geoffrey A.
Publicerad: (2020)

Chiến lược = On strategy : Selected articles from HBR
Publicerad: (2019)

Digital marketing : Trên thông marketing, dưới tường công cụ số
av: Nguyễn Hồng Ly
Publicerad: (2020)

Basic marketing research : Using Microsoft Excel data analysis
av: Burns, Alvin C.
Publicerad: (2012)

Thấu hiểu khách hàng cho chiến lược kinh doanh và thực thi hiệu quả
av: Đặng Thúy Hà
Publicerad: (2024)

Marketing management : A behavioral systems approach
av: Field, George A.
Publicerad: (1966)

Bộ công cụ chiến lược quan hệ công chúng (Sách chuyên khảo)
av: Theaker, Alison
Publicerad: (2018)

Để trở thành siêu sao marketing : Những bí quyết để vận hành cỗ máy đếm tiền
av: Fox, Jeffrey J.
Publicerad: (2012)

PR Lý luận & ứng dụng : Chiến lược PR chính phủ, doanh nghiệp và tổ chức phi chính phủ
Publicerad: (2014)

Xây dựng tập đoàn truyền thông giải pháp chiến lược trong phát triển nền báo chí Việt Nam
av: Lê Hải
Publicerad: (2013)

Nguyên lý tiếp thị = Principles of marketing
av: Kotler, Philip
Publicerad: (2012)

Tiếp thị 4.0 : Dịch chuyển từ truyền thống sang công nghệ số = Marketing 4.0 : Moving from traditional to digital
av: Kotler, Philip
Publicerad: (2017)

Thấu hiểu tiếp thị từ A đến Z = Marketing insights from A to Z : 80 khái niệm nhà quản lý cần biết
av: Kotler, Philip
Publicerad: (2017)

62 chiến dịch PR xuất sắc /
Publicerad: (2008)

Fundamentals of Writing for Marketing and Public Relations
av: Mizrahi, Janet
Publicerad: (2010)

Marketing công cộng
av: Vũ, Trí Dũng
Publicerad: (2007)

Library marketing that works
av: Walters, Suzanne
Publicerad: (2004)

Bộ công cụ chiến lược quan hệ công chúng
av: Theaker, Alison
Publicerad: (2018)

Sáng tạo chiến dịch PR hiệu quả
av: Gregory, Anne
Publicerad: (2014)

Sáng tạo chiến dịch PR hiệu quả
av: Gregory, Anne
Publicerad: (2017)

PR lý luận & ứng dụng : Chiến lược PR chính phủ, doanh nghiệp và tổ chức phi chính phủ
av: Đinh Thị Thuý Hằng
Publicerad: (2015)

PR lý luận & ứng dụng : Chiến lược PR chính phủ, doanh nghiệp và tổ chức phi chính phủ /
Publicerad: (2008)

Marketing chiến lược = On strategic marketing /
Publicerad: (2018)

Tiếp thị số từ A đến Z : những chiến lược tiếp thị làm mưa làm gió trong kỷ nguyên số
av: Ryan, Damian
Publicerad: (2015)

Đàm phán ứng dụng - công cụ, chiến thuật & kỹ thuật
av: Hà Nam Khánh Giao
Publicerad: (2019)

Ngôn ngữ cơ thể bí quyết chiến thắng trong mọi cuộc đàm phán = Body language secrets to win more negotiations
av: Williams, Greg
Publicerad: (2019)

PR lý luận & ứng dụng : Chiến lược PR chính phủ, doanh nghiệp và tổ chức phi chính phủ
av: Đinh Thị Thuý Hằng
Publicerad: (2012)

Writing from sources
av: Spatt, Brenda
Publicerad: (1991)

Sách tham khảo Bộ công cụ chiến lược quan hệ công chúng
av: Theaker, Alison
Publicerad: (2018)

PR hiệu quả = Effective public relations /
av: Ali, Moi.
Publicerad: (2006)

Sáng tạo chiến dịch PR hiệu quả
av: Gregory, Anne
Publicerad: (2007)

Marketing chiến lược = Harvard Business Review on Strategic Marketing
av: Marketing chiến lược = Harvard Business Review on Strategic Marketing
Publicerad: (2019)

Hoạch định và quản lý chiến dịch quan hệ công chúng
av: Gregory, Anne
Publicerad: (2019)

Chiến lược marketing hoàn hảo = The marketing plan
av: Luther, William M.
Publicerad: (2019)

Chiến lược marketing hoàn hảo = The marketing plan
av: Luther, William M.
Publicerad: (2013)

Thôi miên bằng ngôn từ = Hypnotic writing : Nghệ thuật quyến rũ và thuyết phục khách hàng mua hàng chỉ bằng ngôn từ của bạn
av: Vitale, Joe
Publicerad: (2019)

Đừng bao giờ đi ăn một mình : và những bí mật dẫn đến thành công, thông qua xây dựng mối quan hệ
av: Ferrazzi, Keith
Publicerad: (2019)

Dẫn luận ngôn ngữ học
av: Nguyễn Thiện Giáp
Publicerad: (2016)

Thuật làm báo : Sách thực hành
av: Trần Dzĩ Hạ
Publicerad: (2014)