Xây dựng thương hiệu tinh gọn = Lean branding : creating dynamic brands to generate conversion

Sách tập trung đề cập đến việc ứng dụng triết lý Tinh gọn vào việc xây dựng Thương hiệu ở các doanh nghiệp, nhất là các doanh nghiệp khởi nghiệp. Triết lý tinh gọn được áp dụng khi các doanh nghiệp coi thương hiệu cũng như sản phẩm, luo...

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Detalles Bibliográficos
Autor principal:	Busche, Laura
Otros Autores:	Tuyết Quỳnh (Dịch)
Formato:	Libro
Lenguaje:	Vietnamese
Publicado:	H. Công thương 2018
Materias:	Quan hệ công chúng (PR)
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ


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082	0	4	\|2 23rd ed. \|a 658.827 \|b B977
100	1		\|a Busche, Laura
245	1	0	\|a Xây dựng thương hiệu tinh gọn = \|b Lean branding : creating dynamic brands to generate conversion \|c Laura Busche ; Tuyết Quỳnh (dịch)
260			\|a H. \|b Công thương \|c 2018
300			\|a 370 tr. \|c 24cm
520	3		\|a Sách tập trung đề cập đến việc ứng dụng triết lý Tinh gọn vào việc xây dựng Thương hiệu ở các doanh nghiệp, nhất là các doanh nghiệp khởi nghiệp. Triết lý tinh gọn được áp dụng khi các doanh nghiệp coi thương hiệu cũng như sản phẩm, luôn không hoàn hảo và cần phải đổi mới, cải tiến dần theo thời gian.
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Xây dựng thương hiệu tinh gọn = Lean branding : creating dynamic brands to generate conversion

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