Xây dựng thương hiệu tinh gọn = Lean branding : creating dynamic brands to generate conversion

Sách tập trung đề cập đến việc ứng dụng triết lý Tinh gọn vào việc xây dựng Thương hiệu ở các doanh nghiệp, nhất là các doanh nghiệp khởi nghiệp. Triết lý tinh gọn được áp dụng khi các doanh nghiệp coi thương hiệu cũng như sản phẩm, luo...

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Bibliografiska uppgifter
Huvudupphovsman:	Busche, Laura
Övriga upphovsmän:	Tuyết Quỳnh (Dịch)
Materialtyp:	Bok
Språk:	Vietnamese
Publicerad:	H. Công thương 2018
Ämnen:	Quan hệ công chúng (PR)
Taggar:	Lägg till en tagg Inga taggar, Lägg till första taggen!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ


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245	1	0	\|a Xây dựng thương hiệu tinh gọn = \|b Lean branding : creating dynamic brands to generate conversion \|c Laura Busche ; Tuyết Quỳnh (dịch)
260			\|a H. \|b Công thương \|c 2018
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520	3		\|a Sách tập trung đề cập đến việc ứng dụng triết lý Tinh gọn vào việc xây dựng Thương hiệu ở các doanh nghiệp, nhất là các doanh nghiệp khởi nghiệp. Triết lý tinh gọn được áp dụng khi các doanh nghiệp coi thương hiệu cũng như sản phẩm, luôn không hoàn hảo và cần phải đổi mới, cải tiến dần theo thời gian.
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Xây dựng thương hiệu tinh gọn = Lean branding : creating dynamic brands to generate conversion

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