Xây dựng thương hiệu tinh gọn = Lean branding : creating dynamic brands to generate conversion

Sách tập trung đề cập đến việc ứng dụng triết lý Tinh gọn vào việc xây dựng Thương hiệu ở các doanh nghiệp, nhất là các doanh nghiệp khởi nghiệp. Triết lý tinh gọn được áp dụng khi các doanh nghiệp coi thương hiệu cũng như sản phẩm, luo...

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Bibliographic Details
Main Author:	Busche, Laura
Other Authors:	Tuyết Quỳnh (Dịch)
Format:	Book
Language:	Vietnamese
Published:	H. Công thương 2018
Subjects:	Quan hệ công chúng (PR)
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Institutions:	Thư viện Trường Đại học Nam Cần Thơ

Xây dựng thương hiệu tinh gọn = Lean branding : creating dynamic brands to generate conversion

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