Xây dựng thương hiệu tinh gọn = Lean branding : creating dynamic brands to generate conversion

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Xây dựng thương hiệu tinh gọn = Lean branding : creating dynamic brands to generate conversion

Sách tập trung đề cập đến việc ứng dụng triết lý Tinh gọn vào việc xây dựng Thương hiệu ở các doanh nghiệp, nhất là các doanh nghiệp khởi nghiệp. Triết lý tinh gọn được áp dụng khi các doanh nghiệp coi thương hiệu cũng như sản phẩm, luo...

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Busche, Laura
Awduron Eraill:	Tuyết Quỳnh (Dịch)
Fformat:	Llyfr
Iaith:	Vietnamese
Cyhoeddwyd:	H. Công thương 2018
Pynciau:	Quan hệ công chúng (PR)
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ

Eitemau Tebyg

Bí quyết thành công những thương hiệu truyền thông hàng đầu thế giới
gan: Tungate, Mark
Cyhoeddwyd: (2007)

18 quy luật bất biến phát triển danh tiếng thương hiệu công ty = The 18 immutable laws of corporate reputation
gan: Alsop, Ronald J.
Cyhoeddwyd: (2014)

PR hiệu quả = Effective public relations
gan: Ali, Moi
Cyhoeddwyd: (2006)

Kỹ năng thuyết trình hiệu quả
gan: Lester, Alison
Cyhoeddwyd: (2019)

Sáng tạo chiến dịch PR hiệu quả
gan: Gregory, Anne
Cyhoeddwyd: (2014)

Sáng tạo chiến dịch PR hiệu quả
gan: Gregory, Anne
Cyhoeddwyd: (2017)

Hiểu và ứng dụng quan hệ công chúng (PR) cho doanh nghiệp : Làm thế nào sử dụng quan hệ công chúng (PR) để thúc đẩy sự phát triển kinh doanh cho doanh nghiệp của bạn
Cyhoeddwyd: (2011)

Xây dựng tập đoàn truyền thông giải pháp chiến lược trong phát triển nền báo chí Việt Nam
gan: Lê Hải
Cyhoeddwyd: (2013)

Mark Zuckerberg : Hiệu ứng facebook và cuộc cách mạng toàn cầu của mạng xã hội
gan: Kirkpatrick, David
Cyhoeddwyd: (2010)

PR lý luận & ứng dụng : Chiến lược PR chính phủ, doanh nghiệp và tổ chức phi chính phủ
gan: Đinh Thị Thuý Hằng
Cyhoeddwyd: (2012)

Đàm phán ứng dụng - công cụ, chiến thuật & kỹ thuật
gan: Hà Nam Khánh Giao
Cyhoeddwyd: (2019)

Bộ công cụ chiến lược quan hệ công chúng (Sách chuyên khảo)
gan: Theaker, Alison
Cyhoeddwyd: (2018)

100 bản quy tắc đạo đức nghề báo trên thế giới
gan: Nguyễn Thị Trường Giang
Cyhoeddwyd: (2018)

PR nội bộ và PR cộng đồng = Public relation: The profession and the practice
Cyhoeddwyd: (2018)

Kỹ năng viết cho PR : Các yếu tố cần thiết cho phong cách và hình thức trình bày = Public relations writing : The essentials of style and format
gan: Bivins, Thomas H.
Cyhoeddwyd: (2018)

Kỹ năng thuyết trình trước công chúng = The speaker's compact handbook
gan: Sprague, Jo
Cyhoeddwyd: (2018)

100 ý tưởng PR tuyệt hay : Từ những công ty hàng đầu trên khắp thế giới
gan: Blythe, Jim
Cyhoeddwyd: (2018)

Nghệ thuật thuyết trình giỏi : Bí quyết để thính giả nhớ những gi ta nói
gan: Collins, Philip
Cyhoeddwyd: (2018)

Nghệ thuật thuyết phục người khác
gan: Howard, Vernon
Cyhoeddwyd: (2018)

Kỹ năng thuyết trình
gan: Đoàn Chí Thiện
Cyhoeddwyd: (2014)

Tiếp thị mở đường tăng trưởng : 8 con đường tăng trưởng thời khủng hoảng
gan: Kotler, Philip
Cyhoeddwyd: (2013)

Những bí quyết căn bản để thành công trong PR
gan: Henslowe, Philip
Cyhoeddwyd: (2014)

PR - Từ chưa biết đến chuyên gia
gan: Hoàng Xuân Phương
Cyhoeddwyd: (2015)

100 ý tưởng PR tuyệt hay : Từ những công ty hàng đầu trên khắp thế giới
gan: Blythe, Jim
Cyhoeddwyd: (2013)

Nguyên nhân và bài học từ những thất bại PR nổi tiếng thế giới
gan: McCusker, Gerry
Cyhoeddwyd: (2009)

10 bí quyết thành công của những diễn giả MC tài năng nhất thế giới = Ten simple secrets of the world's greatest business communicators
gan: Gallo, Carmine
Cyhoeddwyd: (2008)

Cẩm nang quản lý mối quan hệ khách hàng
gan: Dyché, Jill
Cyhoeddwyd: (2010)

Tổng quan truyền thông quốc tế : Dành cho người làm công tác thông tin đối ngoại
gan: Lê Thanh Bình
Cyhoeddwyd: (2012)

Giáo trình xã hội học đại cương
gan: Phạm Đức Trọng
Cyhoeddwyd: (2014)

Các quy tắc của phương pháp xã hội học
gan: Durkheim, Émile
Cyhoeddwyd: (2014)

Truyền thông giao lưu văn hoá với vấn đề bảo vệ lợi ích và an ninh văn hoá quốc gia : Sách chuyên khảo
gan: Lê Thanh Bình
Cyhoeddwyd: (2015)

Tư duy & chia sẻ
gan: Tôn Nữ Thị Ninh
Cyhoeddwyd: (2016)

Ngôn ngữ báo chí và biên tập báo
gan: Hồ Xuân Mai
Cyhoeddwyd: (2014)

Giáo trình quan hệ công chúng chính phủ trong văn hóa đối ngoại
gan: Lê Thanh Bình
Cyhoeddwyd: (2011)

Sáng tạo tác phẩm báo mạng điện tủ : Sách chuyên khảo
gan: Nguyễn Thị Trường Giang
Cyhoeddwyd: (2014)

Báo mạng điện tử : Đặc trưng và phương pháp sáng tạo (Sách chuyên khảo)
gan: Nguyễn Trí Nhiệm
Cyhoeddwyd: (2014)

Đạo đức nghề báo những vấn đề lý luận và thực tiễn
gan: Hoàng Đình Cúc
Cyhoeddwyd: (2013)

Truyền thông quốc tế
gan: Vũ Thanh Vân
Cyhoeddwyd: (2014)

Báo chí và thông tin đối ngoại (Sách chuyên khảo dành cho học viện, nhà quản lý về báo chí, quan hệ quốc tế, PR, chính trị,...)
gan: Lê Thanh Bình
Cyhoeddwyd: (2012)

Tác phẩm chính luận báo chí (Sách chuyên khảo)
gan: Trần Thế Phiệt
Cyhoeddwyd: (2014)