Marketing management a customer-oriented approach

Includes bibliographical references and index; The nature of marketing management -- Market analysis -- Scooping up success -- Data warehousing : majestic mountain ski resort -- Building a customer-oriented marketing department : the new boss -- Customer acquisition strategies and tactics : lenscraf...

Cur síos iomlán

Đã lưu trong:
Sonraí Bibleagrafaíochta
Príomhúdar: Clow, Kenneth E
Údair Eile: Baack, Donald
Formáid: Leabhar
Teanga:Undetermined
Foilsithe: Thousand Oaks, Calif. Sage 2010
Ábhair:
Rochtain Ar Líne:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=21246
Clibeanna: Cuir Clib Leis
Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Thủ Dầu Một
Cur Síos
Achoimre:Includes bibliographical references and index; The nature of marketing management -- Market analysis -- Scooping up success -- Data warehousing : majestic mountain ski resort -- Building a customer-oriented marketing department : the new boss -- Customer acquisition strategies and tactics : lenscrafters -- Pricing : that's how the cookie crumbles -- Advertising, alternative, and direct marketing : wild West rodeo -- Sales promotions
Cur Síos Fisiciúil:xxviii, 537 p.