Marketing management a customer-oriented approach
Includes bibliographical references and index; The nature of marketing management -- Market analysis -- Scooping up success -- Data warehousing : majestic mountain ski resort -- Building a customer-oriented marketing department : the new boss -- Customer acquisition strategies and tactics : lenscraf...
שמור ב:
| מחבר ראשי: | |
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| מחברים אחרים: | |
| פורמט: | ספר |
| שפה: | Undetermined |
| יצא לאור: |
Thousand Oaks, Calif.
Sage
2010
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| נושאים: | |
| גישה מקוונת: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=21246 |
| תגים: |
הוספת תג
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Thủ Dầu Một |
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| סיכום: | Includes bibliographical references and index; The nature of marketing management -- Market analysis -- Scooping up success -- Data warehousing : majestic mountain ski resort -- Building a customer-oriented marketing department : the new boss -- Customer acquisition strategies and tactics : lenscrafters -- Pricing : that's how the cookie crumbles -- Advertising, alternative, and direct marketing : wild West rodeo -- Sales promotions |
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| תיאור פיזי: | xxviii, 537 p. |