Marketing management a customer-oriented approach
Includes bibliographical references and index; The nature of marketing management -- Market analysis -- Scooping up success -- Data warehousing : majestic mountain ski resort -- Building a customer-oriented marketing department : the new boss -- Customer acquisition strategies and tactics : lenscraf...
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| Format: | Knjiga |
| Jezik: | Undetermined |
| Izdano: |
Thousand Oaks, Calif.
Sage
2010
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| Online dostop: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=21246 |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Thủ Dầu Một |
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| Izvleček: | Includes bibliographical references and index; The nature of marketing management -- Market analysis -- Scooping up success -- Data warehousing : majestic mountain ski resort -- Building a customer-oriented marketing department : the new boss -- Customer acquisition strategies and tactics : lenscrafters -- Pricing : that's how the cookie crumbles -- Advertising, alternative, and direct marketing : wild West rodeo -- Sales promotions |
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| Fizični opis: | xxviii, 537 p. |