Marketing management a customer-oriented approach
Includes bibliographical references and index; The nature of marketing management -- Market analysis -- Scooping up success -- Data warehousing : majestic mountain ski resort -- Building a customer-oriented marketing department : the new boss -- Customer acquisition strategies and tactics : lenscraf...
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| Format: | Book |
| Language: | Undetermined |
| Published: |
Thousand Oaks, Calif.
Sage
2010
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| Online Access: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=21246 |
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| Institutions: | Trung tâm Học liệu Trường Đại học Thủ Dầu Một |
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