Marketing management a customer-oriented approach
Includes bibliographical references and index; The nature of marketing management -- Market analysis -- Scooping up success -- Data warehousing : majestic mountain ski resort -- Building a customer-oriented marketing department : the new boss -- Customer acquisition strategies and tactics : lenscraf...
Đã lưu trong:
| Hovedforfatter: | Clow, Kenneth E |
|---|---|
| Andre forfattere: | Baack, Donald |
| Format: | Bog |
| Sprog: | Undetermined |
| Udgivet: |
Thousand Oaks, Calif.
Sage
2010
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| Fag: | |
| Online adgang: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=21246 |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Thủ Dầu Một |
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Lignende værker
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Marketing management :
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af: Lazer, William
Udgivet: (1983) -
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Udgivet: (1997) -
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