Marketing management

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Marketing management a customer-oriented approach

Includes bibliographical references and index; The nature of marketing management -- Market analysis -- Scooping up success -- Data warehousing : majestic mountain ski resort -- Building a customer-oriented marketing department : the new boss -- Customer acquisition strategies and tactics : lenscraf...

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Dades bibliogràfiques
Autor principal:	Clow, Kenneth E
Altres autors:	Baack, Donald
Format:	Llibre
Idioma:	Undetermined
Publicat:	Thousand Oaks, Calif. Sage 2010
Matèries:	Marketing > Management; Tiếp thị > Quản lý
Accés en línia:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=21246
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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