Marketing management a customer-oriented approach

Includes bibliographical references and index; The nature of marketing management -- Market analysis -- Scooping up success -- Data warehousing : majestic mountain ski resort -- Building a customer-oriented marketing department : the new boss -- Customer acquisition strategies and tactics : lenscraf...

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Dades bibliogràfiques
Autor principal: Clow, Kenneth E
Altres autors: Baack, Donald
Format: Llibre
Idioma:Undetermined
Publicat: Thousand Oaks, Calif. Sage 2010
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Accés en línia:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=21246
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