The financial services marketing handbook tactics and techniques that produce results

Series data from the jacket; Includes bibliographical references and index; "The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity--without straining budgets. The Financial Services Marketing Handbook, Second Edition gives sale...

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书目详细资料
主要作者: Ehrlich, Evelyn
其他作者: Fanelli, Duke
格式: 图书
语言:Undetermined
出版: Hoboken, N.J. Bloomberg Press 2012
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在线阅读:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=21342
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Thủ Dầu Một
实物特征
总结:Series data from the jacket; Includes bibliographical references and index; "The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity--without straining budgets. The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals the information they need to stretch more value from each marketing dollar.The Second Edition includes updated case studies and charts. This new edition looks at important topics in the industry such as: Real time monitoring of conversations (e.g., Twitter and Facebook) and the impact on branding and positioning; New info on landing pages, e-mail success factors; Behavioral economics to psychology of money and budgeting"--Provided by publisher
实物描述:xi, 196 p.