Advertising and sales promotion
includes bibliographical refernces and index; This book is a comprehensive introduction to the principles and practices of advertising. The course explores the social, ethical, and legal issues of advertising, historical influences, strategies, and media decision processes as well as integrated mark...
Uloženo v:
| Hlavní autor: | |
|---|---|
| Médium: | Kniha |
| Jazyk: | Undetermined |
| Vydáno: |
Mason, Ohio; Singapore
South-Western Cengage Learning
2013
|
| Témata: | |
| On-line přístup: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=24886 |
| Tagy: |
Přidat tag
Žádné tagy, Buďte první, kdo otaguje tento záznam!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Thủ Dầu Một |
|---|
| LEADER | 00924nam a2200193Ia 4500 | ||
|---|---|---|---|
| 001 | TDMU_24886 | ||
| 008 | 210410s9999 xx 000 0 und d | ||
| 082 | |a 658.82 | ||
| 090 | |b K109 | ||
| 100 | |a Kaser, Ken | ||
| 245 | 0 | |a Advertising and sales promotion | |
| 260 | |a Mason, Ohio; Singapore | ||
| 260 | |b South-Western Cengage Learning | ||
| 260 | |c 2013 | ||
| 300 | |a xix, 461 pages | ||
| 520 | |a includes bibliographical refernces and index; This book is a comprehensive introduction to the principles and practices of advertising. The course explores the social, ethical, and legal issues of advertising, historical influences, strategies, and media decision processes as well as integrated marketing communications | ||
| 650 | |a Advertising; Sales promotion; Quảng cáo | ||
| 856 | |u http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=24886 | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Thủ Dầu Một | ||