Advertising and sales promotion
includes bibliographical refernces and index; This book is a comprehensive introduction to the principles and practices of advertising. The course explores the social, ethical, and legal issues of advertising, historical influences, strategies, and media decision processes as well as integrated mark...
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| Hlavní autor: | |
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| Médium: | Kniha |
| Jazyk: | Undetermined |
| Vydáno: |
Mason, Ohio; Singapore
South-Western Cengage Learning
2013
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| Témata: | |
| On-line přístup: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=24886 |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Thủ Dầu Một |
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| Shrnutí: | includes bibliographical refernces and index; This book is a comprehensive introduction to the principles and practices of advertising. The course explores the social, ethical, and legal issues of advertising, historical influences, strategies, and media decision processes as well as integrated marketing communications |
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| Fyzický popis: | xix, 461 pages |