Advertising and sales promotion

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Advertising and sales promotion

includes bibliographical refernces and index; This book is a comprehensive introduction to the principles and practices of advertising. The course explores the social, ethical, and legal issues of advertising, historical influences, strategies, and media decision processes as well as integrated mark...

Πλήρης περιγραφή

Αποθηκεύτηκε σε:

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Kaser, Ken
Μορφή:	Βιβλίο
Γλώσσα:	Undetermined
Έκδοση:	Mason, Ohio; Singapore South-Western Cengage Learning 2013
Θέματα:	Advertising; Sales promotion; Quảng cáo
Διαθέσιμο Online:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=24886
Ετικέτες:	Προσθήκη ετικέτας Δεν υπάρχουν, Καταχωρήστε ετικέτα πρώτοι!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

Παρόμοια τεκμήρια

Fashion advertising and promotion /
ανά: Diamond, Jay.
Έκδοση: (1996)

Advertising and promotion :
ανά: Belch, George E. (George Eugene)
Έκδοση: (2004)

Advertising and promotion :
ανά: Belch, George E. (George Eugene)
Έκδοση: (2004)

Advertising communications and promotion management /
ανά: Rossiter, John R.
Έκδοση: (1998)

Advertising & promotion
ανά: Hackley, Christopher E
Έκδοση: (2010)

Sales promotion essentials : the 10 basic sales promotion techniques /
ανά: Schultz, Don E.
Έκδοση: (1998)

Strategic advertising management
ανά: Larry Percy
Έκδοση: (2001)

Strategic advertising management
ανά: Percy, Larry
Έκδοση: (2001)

Marketing and promoting your business :
ανά: Birt, Ian
Έκδοση: (2005)

Sales promotion decision making : Concepts, principles, and practice /
ανά: Ogden-Barnes, Steve.
Έκδοση: (2015)

Integrated marketing communications in advertising and promotion
ανά: Shimp, Terence A.
Έκδοση: (2007)

Advertising and Promotion: An Integrated Marketing Communications Perspective (Eleventh Edition)
ανά: George, E. Belch, κ.ά.
Έκδοση: (2023)

Advertising Promotion and Other Aspects of Integrated Marketing Communications ( 9th Edition)
ανά: A. Terence, Shimp, κ.ά.
Έκδοση: (2025)

Advertising and promotion : an integrated marketing communications perspective
ανά: Belch, George E
Έκδοση: (2018)

Integrated Advertising, Promotion, and Marketing Communications (Global Edition - Eighth Edition)
ανά: Kenneth, E. Clow, κ.ά.
Έκδοση: (2023)

Integrated Advertising, Promotion, and Marketing Communications (Ninth Edition - Global Edition)
ανά: Kenneth, E. Clow, κ.ά.
Έκδοση: (2023)

Promotion management /
ανά: Burnett, John J.
Έκδοση: (1993)

Ogilvy on advertising
ανά: Ogilvy, David
Έκδοση: (1983)

Advertising & IMC :
ανά: Moriarty, Sandra E.
Έκδοση: (2015)

Beyond advertising :
ανά: Wind, Yoram
Έκδοση: (2016)

Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising
ανά: Banks, Ivana Bušljeta, κ.ά.
Έκδοση: (2015)

Essentials of contemporary advertising
ανά: Arens, William F.
Έκδοση: (2007)

Essentials of contemporary advertising
ανά: Arens, William F.
Έκδοση: (2007)

The end of advertising as we know it
ανά: Zyman, Sergio
Έκδοση: (2002)

101 big ideas for promoting a business on a small budget
ανά: Lambesis, Barbara
Έκδοση: (1990)

Contemporary advertising
ανά: Arens, William F
Έκδοση: (2006)

Advertising and integrated brand promotion
ανά: O'Guinn, Thomas C.
Έκδοση: (2006)

Advertising and integrated brand promotion
ανά: O'Guinn, Thomas C.

Advances in Advertising Research
ανά: Banks, Ivana Busljeta
Έκδοση: (2015)

Advertising management
ανά: Aaker, David A.
Έκδοση: (1987)

Instant promotions
ανά: Sugars, Bradley J
Έκδοση: (2006)

Confessions of shameless self promoters : great marketing gurus share their innovative, proven, and low-cost marketing strategies to maximize your success /
ανά: Allen, Debbie, 1953-
Έκδοση: (2006)

Advertising and the promotion industry
ανά: John, Maggie Jo St.
Έκδοση: (1994)

Integrated marketing communications in advertising and promotion
ανά: Shimp, Terrence A.
Έκδοση: (2007)

Marketing management for small and medium enterprises: Promotion and advertising
ανά: Business School of the National Economics Univ. of Hanoi
Έκδοση: (2001)

Confessions of shameless self promoters :
ανά: Allen, Debbie
Έκδοση: (2006)

Digest of Japanese court decisions in trademarks and unfair competition cases
ανά: Doi, Teruo
Έκδοση: (1971)

English for sales and purchasing /
ανά: Gutjahr, Lothanr
Έκδοση: (2009)

Advertising copywriting /
ανά: Burton, Philip Ward, 1910-
Έκδοση: (1999)

The design of advertising
ανά: Nelson, Roy Paul
Έκδοση: (1994)

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