Multichannel marketing metrics and methods for on and offline success
Includes index; With great opportunity come great challenges -- The web analyst tackles multichannel metrics online -- The offline marketer's bag of tricks -- The direct marketer digs into multichannel analytics -- The brand marketer's take on multichannel analytics -- Measure lift between...
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| Κύριος συγγραφέας: | |
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| Μορφή: | Βιβλίο |
| Γλώσσα: | Undetermined |
| Έκδοση: |
Indianapolis, Ind.
Wiley Pub
2008
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| Θέματα: | |
| Διαθέσιμο Online: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=34644 |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Thủ Dầu Một |
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