Multichannel marketing metrics and methods for on and offline success
Includes index; With great opportunity come great challenges -- The web analyst tackles multichannel metrics online -- The offline marketer's bag of tricks -- The direct marketer digs into multichannel analytics -- The brand marketer's take on multichannel analytics -- Measure lift between...
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| Main Author: | |
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| Format: | Book |
| Language: | Undetermined |
| Published: |
Indianapolis, Ind.
Wiley Pub
2008
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| Subjects: | |
| Online Access: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=34644 |
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| Institutions: | Trung tâm Học liệu Trường Đại học Thủ Dầu Một |
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| Summary: | Includes index; With great opportunity come great challenges -- The web analyst tackles multichannel metrics online -- The offline marketer's bag of tricks -- The direct marketer digs into multichannel analytics -- The brand marketer's take on multichannel analytics -- Measure lift between online and offline -- Measure 1:1 interactions between online and offline -- Measure multi-touch conversions -- Attract and acquire -- Engage and convert -- Grow lifetime value; Quỹ Châu Á |
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| Physical Description: | xxiv, 288 p. |