Multichannel marketing metrics and methods for on and offline success
Includes index; With great opportunity come great challenges -- The web analyst tackles multichannel metrics online -- The offline marketer's bag of tricks -- The direct marketer digs into multichannel analytics -- The brand marketer's take on multichannel analytics -- Measure lift between...
Enregistré dans:
| Auteur principal: | |
|---|---|
| Format: | Livre |
| Langue: | Undetermined |
| Publié: |
Indianapolis, Ind.
Wiley Pub
2008
|
| Sujets: | |
| Accès en ligne: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=34644 |
| Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Thủ Dầu Một |
|---|
| Résumé: | Includes index; With great opportunity come great challenges -- The web analyst tackles multichannel metrics online -- The offline marketer's bag of tricks -- The direct marketer digs into multichannel analytics -- The brand marketer's take on multichannel analytics -- Measure lift between online and offline -- Measure 1:1 interactions between online and offline -- Measure multi-touch conversions -- Attract and acquire -- Engage and convert -- Grow lifetime value; Quỹ Châu Á |
|---|---|
| Description matérielle: | xxiv, 288 p. |