Multichannel marketing metrics and methods for on and offline success
Includes index; With great opportunity come great challenges -- The web analyst tackles multichannel metrics online -- The offline marketer's bag of tricks -- The direct marketer digs into multichannel analytics -- The brand marketer's take on multichannel analytics -- Measure lift between...
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| Autor principal: | |
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| Format: | Llibre |
| Idioma: | Undetermined |
| Publicat: |
Indianapolis, Ind.
Wiley Pub
2008
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| Matèries: | |
| Accés en línia: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=34644 |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Thủ Dầu Một |
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| LEADER | 01217nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | TDMU_34644 | ||
| 008 | 210410s9999 xx 000 0 und d | ||
| 082 | |a 332.178 | ||
| 090 | |b A109 | ||
| 100 | |a Arikan, Akin | ||
| 245 | 0 | |a Multichannel marketing | |
| 245 | 0 | |b metrics and methods for on and offline success | |
| 245 | 0 | |c Akin Arikan | |
| 260 | |a Indianapolis, Ind. | ||
| 260 | |b Wiley Pub | ||
| 260 | |c 2008 | ||
| 300 | |a xxiv, 288 p. | ||
| 520 | |a Includes index; With great opportunity come great challenges -- The web analyst tackles multichannel metrics online -- The offline marketer's bag of tricks -- The direct marketer digs into multichannel analytics -- The brand marketer's take on multichannel analytics -- Measure lift between online and offline -- Measure 1:1 interactions between online and offline -- Measure multi-touch conversions -- Attract and acquire -- Engage and convert -- Grow lifetime value; Quỹ Châu Á |c Tặng | ||
| 650 | |a Internet marketing; Multilevel marketing; Tiếp thị trực tuyến; Tiếp thị đa cấp | ||
| 856 | |u http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=34644 | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Thủ Dầu Một | ||