A Practitioner's Guide to Public Relations Research, Measurement and Evaluation

Ebook from IG Library; Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. Part of that development can be traced to a change in the way that public relations is researched...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Stacks, Don W
Awduron Eraill: Michaelson, David
Fformat: Llyfr
Iaith:Undetermined
Cyhoeddwyd: Business Expert Press 2010
Pynciau:
Mynediad Ar-lein:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38148
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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