A Practitioner's Guide to Public Relations Research, Measurement and Evaluation
Ebook from IG Library; Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. Part of that development can be traced to a change in the way that public relations is researched...
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| Format: | Knjiga |
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Business Expert Press
2010
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| Online dostop: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38148 |
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