A Practitioner's Guide to Public Relations Research, Measurement and Evaluation

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A Practitioner's Guide to Public Relations Research, Measurement and Evaluation

Ebook from IG Library; Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. Part of that development can be traced to a change in the way that public relations is researched...

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Opis bibliograficzny
1. autor:	Stacks, Don W
Kolejni autorzy:	Michaelson, David
Format:	Książka
Język:	Undetermined
Wydane:	Business Expert Press 2010
Hasła przedmiotowe:	Public Relations; Quan hệ công chúng; Tiếp thị
Dostęp online:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38148
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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